Privacy Policy

1. Introduction

Brailsports cares about your privacy and treats your personal data as confidentially as possible.

The protection of your privacy and your personal data is an extremely serious matter for us. We collect, store and use your personal data only in accordance with the contents of this privacy statement ("Privacy Statement") and the applicable regulations on data protection, in particular the provisions of the General Data Protection Regulation ("GDPR") and the national data protection provisions.

This Privacy Statement explains what personal data is collected and processed, for what purposes, how long we keep personal data, what your rights are in this regard and how you can contact us.

This Privacy Statement applies, inter alia, to (i) our website brailsports.com (hereinafter our "Website") and Brailsports platform (hereinafter our "Platform"), and the services and activities associated with it and (ii) all relationships through any other means of communication between you and us.

2. General information applicable to all our personal data processing activities

2.1 Who is Controller?

Brailsports, a private limited company, with registered office at Brugstraat 42, 3500 Hasselt, Belgium and registered in the Belgian Crossroads Bank for Enterprises under the number 1015.226.942 (hereinafter "Brailsports", "we" or “us”), is responsible for processing your data as described in this Privacy Statement.

Please note that Brailsports is a data controller, which means that we have a direct responsibility to you in relation to the processing of your personal data. This Privacy Statement relates solely to our relationship with you as a data controller.

It is important to note that Brailsports is, in principle, not the controller for the personal data processed as part of the Brailsports services offered to our clients, such as coaches, teams, etc. (hereinafter "Client"): e.g. the processing of personal data of the Client’s athletes, which the Client decides to have included in the Brailsports platform.

Regarding such personal data, the Client is the controller, and we act as a processor. For more information about the processing of your personal data in connection with these services, we refer you to the privacy statement of the respective Client(s).

2.2 How do we receive your personal data?

Personal data is data that can be used to directly or indirectly identify natural person. We may collect and process personal data in various ways, e.g. when:

  • you contact or have contacted us (e.g. via the contact form on our Website, via e-mail, etc.);

  • we provide or have provided any of our services to you;

  • you wish to apply for a job at Brailsports;

  • when you as a Client create an account via our Platform;

  • etc.

Usually, you give us your personal data yourself. Sometimes we receive your contact details through third parties, e.g:

  • Clients (such as teams) who provide us with personal data of their coaches

We may also find, update, supplement and improve your data through public sources (e.g. Crossroads Bank for Enterprises, etc.) and social networks.

2.3 Do we share your personal data outside the European Union?

In principle, we use your personal data only for providing the services you request. If we use external service providers to provide these services, these service providers also have access to your personal data exclusively within the scope of their services. We have implemented necessary technical and organizational measures to ensure compliance with data protection regulations and also require external service providers to adhere to these provisions. We have entered into data processing agreements with relevant third parties, which include necessary safeguards regarding the confidentiality and privacy compliance of your personal data.

Notwithstanding the foregoing, it is possible that Brailsports may disclose your personal data to competent authorities (i) if Brailsports is required to do so by law or legal process and/or (ii) to protect and defend our rights.

In principle, we aim to store your personal data on IT systems in the European Economic Area (“EEA”).  

If personal data are transferred to countries or organisations outside the EEA, appropriate safeguards will always be provided. Any transfer of personal data outside the EEA to a recipient in a country not covered by a decision of the European Commission to provide an adequate level of protection, will be subject to the provisions of a data transfer agreement, which will include (i) the standard contractual clauses issued by the European Commission, or (ii) any other mechanism in accordance with the GDPR, or any other regulation relating to the processing of personal data such as the EU-U.S. Data Privacy Framework for transfers to the U.S. If you have any questions regarding these safeguards or their accessibility, please contact us by e-mail or post using the details below (under title 2.5).

2.4 What rights do you have as a data subject?

You have several rights:

  • You have a right to access your personal data. This allows you to check what personal data we process about you; 

  • You have a right to correct your personal data. This allows you to correct or supplement any incorrect or incomplete personal data we process about you; 

  • ·You have a right to erasure of your personal data. This allows you to permanently erase personal data that we process about you. We are not always obliged to erase your personal data at your request – this right only applies in the cases and to the extent provided by law;

  • You have a right to restrict the processing of your personal data. This allows you to freeze our use of your personal data without erasing it. We are not always obliged to restrict your personal data at your request – this right applies only in the cases and to the extent provided for by law;

  • You have the right to object to the processing of your personal data. This allows you to object to the further processing of your personal data. We are not always obliged to honor your objection – this right only applies when we process your personal data based on our legitimate interests;

  • You always have the right to withdraw your consent when the processing of your personal data is based on your consent; 

  • You always have the right to object the processing of your personal data for direct marketing purposes; 

  • You have the right to data portability. This allows you to transfer, copy or forward personal data smoothly from one controller to another. This right can only be exercised if the processing is based on your consent or on an agreement with you.

If you wish to exercise any of the rights listed above, please contact us by e-mail or post using the details below (under title 2.5).

When you make a request to exercise your rights, we will first verify your identity through the appropriate and least privacy-intrusive means. We do this to prevent your data from falling into the wrong hands.

The exercise of your rights is in principle free of charge. If your request is manifestly unfounded or excessive, we may charge you a reasonable fee in light of the administrative costs incurred by us. In such cases, however, we may also choose not to comply with your request. You will be notified of the reasons for this, if applicable.

In any case, we will always inform you of the outcome of your request no later than within one month. For complex or multiple requests, this period may be extended by two months, but we will also inform you of this necessary extension within the initial month.

2.5 Want to exercise your rights, have questions or a complaint?

For the exercise of your rights, for any questions or complaints related to the processing of personal data, you can always contact us:

  • via email: privacy@brailsports.com  

  • via letter:

    Brailsports BV

    FAO: the data protection manager

    Brugstraat 42

    3500 Hasselt

    Belgium

You can also file a complaint with the supervisory authority in the location where you reside. For Belgium, this is the Data Protection Authority:

For more information regarding complaints and remedies, we invite you to consult the Data Protection Authority's website: gegevensbeschermingsautoriteit.be/burger/acties/klacht-indienen.

3. Specific processing activities that may apply to you?

Under what circumstances Brailsports collects, uses or otherwise processes different categories of personal data from you, for what purpose, on what legal basis, for what period and with whom it is shared, is described below.

3.1 Are you an athlete?

If you are an athlete whose data is being processed via the Brailsports Platform, please note that Brailsports is not the controller of your personal data. Your data is processed as part of the services provided to your coach, team, or organization (our "Client"), who decided to include your data in the Brailsports Platform.

In this context, your coach, team, or organization is responsible for your personal data (the controller), while Brailsports only processes the data on their behalf (as a processor). For details on how your personal data is handled, please refer to the privacy policy of your coach, team, or organization.

3.2 Are you a client (coach, team, etc.) of Brailsports?

Brailsports provides an AI-powered platform that enables Clients (e.g., coaches, teams, etc.) to analyze, and optimize athlete performance through advanced data analytics and insights.

Brailsports may collect and process one or more of the following personal data:

  • account creation data: name, first name, age, e-mail address;

  • contact and contract information: e.g. name, first name, e-mail address, address details and other contact information; company information;

  • correspondence and other forms of communication: e.g. letters, e-mails and other (forms of) communication;

  • billing and administrative data: e.g. bank account numbers, and any other payment information.

However, we will never collect more personal data from you than is strictly necessary to achieve the purposes for which we have collected your personal data.

Brailsports processes the above personal data for the following purposes:

  1. to provide you with more information about our services and products at your request or at our initiative, if deemed necessary to accurately perform our services for you;

  2. to provide you with the services as agreed with you;

  3.  to handle any complaint and/or feedback;

  4. to make or collect payments;

  5. to maintain a business relationship with you as a client.

Brailsports processes the personal data listed above on the following legal grounds:

  • the processing is necessary for the performance of an agreement to which you are a party or to take steps at your request prior to the conclusion of an agreement (purposes 1 to 4 above);

  • the processing is necessary for the purposes of the legitimate interests pursued by Brailsports or a third party (purpose 5 above). Our legitimate interest is to serve you as a client even better by keeping you informed about our activities, services and products.

Brailsports will retain your personal data for a period of 6 months after the completion of the service or termination of the agreement. This retention period allows us to handle any post-service inquiries, complaints, or administrative follow-ups.

In certain cases, we may retain your personal data for a longer period, including but not limited to the following situations:

  • if applicable laws require us to retain specific data, we will retain the data for the duration of the legally required period;

  • data necessary to establish, exercise, or defend legal claims will be retained for the duration of the applicable statutory limitation period.

In pursuit of these purposes, we may disclose your personal data to:

  • subcontractors who process personal data on our behalf (processors), e.g. in relation to hosting, mailing, marketing initiatives, etc.. They only process your personal data under our written instructions and in accordance with an agreed processing agreement;

  • judicial, police or administrative authorities, if required by law or court proceedings.

3.3 Are you a supplier or subcontractor of Brailsports?

Brailsports may collect and process one or more of the following personal data:

  • contact information: name, title, function, telephone and mobile number, e-mail address, office address and other contact and/or company information;

  • correspondence and other forms of communication: letters, e-mails and other (forms of) communication; and

  • information on the delivery of the product/service and any information on our engagement with the supplier/subcontractor, bank account numbers and any other information on payments.

However, we will never collect more personal data from you than is strictly necessary to achieve the purposes for which we have collected your personal data.

Brailsports processes the above personal data for the following purpose:

  1.  to buy goods or services.

Brailsports processes the personal data listed above on the following legal basis:

  • the processing is necessary for the performance of an agreement to which the supplier/subcontractor is a party or to take steps at the request of the supplier/subcontractor prior to the conclusion of a contract (purpose 1 above).

We keep your personal data for 7 year after completion of the service, unless Brailsports is required by law to keep the data longer.

In pursuit of this purpose, we may disclose your personal data to:

  • subcontractors processing personal data on our behalf (processors).

3.4 Are you a visitor to Brailsports's website, a prospect or a subscriber to our newsletter?

Brailsports may collect and process one or more of the following personal data:

  • contact information: e.g. name, first name, e-mail address, company name, role in your company, address;

  • correspondence and other forms of communication: e-mails and other (forms of) communication;

  • your electronic identification data: e.g. your IP address, connection times, etc. following a visit to our Website that uses cookies or similar techniques.

However, we will never collect more personal data from you than is strictly necessary to achieve the purposes for which we have collected your personal data.

Brailsports processes the above personal data for the following purposes:

  1.  to answer your question or request for information, or to schedule an exploratory meeting;

  2. for direct marketing, to keep you informed about, among other things, Brailsports activities, products and services;

  3. for placing and reading cookies. More information on our use of cookies can be found in our Cookie Statement.

Brailsports processes the personal data listed above on the following legal grounds:

  • the processing is necessary to take pre-contractual measures at your request (purpose 1 above);

  • the subscriber/visitor has given consent for the processing of his/her personal data (purposes 2 and 3 above). Regarding cookies, we request your consent for categories of cookies other than strictly necessary cookies (e.g., preference cookies, analytical cookies, etc.), insofar as our Website/Platform uses them. For more information, we refer you to our Cookie Statement;

  • the processing is necessary for the protection of the legitimate interests of Brailsports or a third party (purpose 3 above). For strictly necessary cookies, which are cookies that ensure functionalities without which you would not be able to use our Website/Platform as intended, we rely on the legal basis of legitimate interest. These cookies are required purely for technical reasons to be able to use the Website/Platform. Given the technical necessity, there is only an obligation to provide information, and we place these cookies as soon as you access the Website/Platform.

Brailsports will not retain your personal data for longer than necessary for the purposes for which they were collected. The following retention periods apply:

  • Brailsports will retain your personal data for up to 1 year after the last contact you had with us as a prospect (purpose 1 above);

  • Brailsports will retain your personal data until you withdraw your consent to the use of your data. You may withdraw your consent at any time using the procedure described under titles 2.4 and 2.5 of this Privacy Statement (purposes 2 and 3 above);

  • the retention period for cookies varies depending on the type of cookie. More information on our use of cookies can be found in our Cookie Statement (purpose 3 above).

In pursuit of these purposes, we may disclose your personal data to:

  • subcontractors processing personal data on our behalf (processors);

  • the third parties listed in the Cookie Statement.

3.5 Are you a (potential) job applicant of Brailsports?

Brailsports may collect and process one or more of the following personal data:

  • contact information: name, first name, function, telephone and mobile number, home address, e-mail address, and other contact information;

  • correspondence and other forms of communication: letters, e-mails and other (forms of) communication; and

  • other recruitment-related information: gender, date of birth, photograph, application form, CV, interview notes, and other employment history information.

However, we will never collect more personal data from you than is strictly necessary to achieve the purposes for which we have collected your personal data.

Brailsports processes the above personal data for the following purposes:

  1. to assess the suitability of the (potential) applicant and to start an application process and for the evaluation of the application;

  2. to keep applicants informed of our job openings; and

  3. to invite applicants to our Brailsports activities and have them participate in our activities.

Brailsports processes the personal data listed above on the following legal grounds:

  • the processing is necessary to take steps at the applicant's request prior to the conclusion of an agreement to which the applicant becomes a party (purpose 1 above);

  • the applicant has given consent to the processing of his/her personal data (purposes 2 and 3 above).

Brailsports will delete applicants' personal data no later than 4 weeks after the end of the application process unless the applicant has given his/her express consent to keep his/her data for a longer period. In that case, Brailsports will keep the personal data for a period of 1 year, after which the applicant will be asked whether he/she wishes to renew his/her consent.

In pursuit of these purposes, we may disclose your personal data to:

  • subcontractors processing personal data on our behalf (processors).

3.6 Are you a participant in one of our Brailsports activities (on- and offline webinars, workshops, networking events, etc.)?

Brailsports may collect and process one or more of the following personal data:

  • contact information: name, first name, company name, function, address, telephone and mobile number, e-mail address, payment details (in case of paid activity);

  • correspondence and other forms of communication: including questions asked via chat function at webinars;

  • in case of events: business cards, dietary restrictions, photos, videos, etc.

However, we will never collect more personal data from you than is strictly necessary to achieve the purposes for which we have collected your personal data.

Brailsports processes the above personal data for the following purposes:

  1. organizing the Brailsports activity;

  2. conducting surveys;

  3. direct marketing: to invite participants to our Brailsports activities and engage them in our activities; and

  4. marketing: posting photos and videos on Brailsports's Website and social media (e.g. LinkedIn, etc.) to promote our services and activities.

Brailsports processes the personal data listed above on the following legal grounds:

  • the processing is necessary for the performance of an agreement to which you are a party or to take steps at your request prior to the conclusion of an agreement (purpose 1 above);

  • the processing is necessary for the protection of the legitimate interests of Brailsports or a third party (purposes 2 and 3 above). Our legitimate interests include improving the quality of Brailsports activities (purpose 2) and serving you even better by keeping you informed about other Brailsports activities (purpose 3); and

  • the data subject has given consent to the processing of his/her personal data (purpose 4).

Brailsports will not retain your personal data for longer than necessary for the purposes for which they were collected. The following retention periods apply:

  • Brailsports will retain your personal data for up to 1 year after the completion of the activity, unless Brailsports is legally required to retain the data for a longer period (purposes 1 and 2 above);

  • ·Brailsports will retain your personal data until you withdraw your consent to the use of your data. You may withdraw your consent at any time using the procedure described under titles 2.4 and 2.5 of this Privacy Statement (purpose 3 above).

In pursuit of these purposes, we may disclose your personal data to:

  • subcontractors processing personal data on our behalf (processors).

3.7 Are you a speaker at our Brailsports activities (on and offline webinars, workshops, networking events, etc.)?

Brailsports may collect and process one or more of the following personal data:

  • contact information: surname, first name, company name, function, address, telephone and mobile phone number, e-mail address, payment details (if applicable);

  • correspondence and other forms of communication;

  • voice, portrait and image and recording material.

However, we will never collect more personal data from you than is strictly necessary to achieve the purposes for which we have collected your personal data.

Brailsports processes the above personal data for the following purposes:

  1. the organisation and recording of the Brailsports activity at which you are a speaker;

  2.  the sharing of the recorded Brailsports activity, including video and audio recordings, on Brailsports' website and social media channels (e.g., Instagram, LinkedIn, etc.) to promote Brailsports’ services and activities.

Brailsports processes the personal data listed above on the following legal grounds:

  • the processing is necessary for the performance of an agreement to which you are a party (purpose 1 above);

  • the data subject has given consent to the processing of his/her personal data (purpose 2).

Brailsports will not retain your personal data for longer than necessary for the purposes for which they were collected. The following retention periods apply:

  • Brailsports will retain your personal data for up to 5 years after the completion of the services, unless Brailsports is legally required to retain the data for a longer period (purpose 1 above);

  • Brailsports will retain your personal data until you withdraw your consent to the use of your data. You may withdraw your consent at any time using the procedure described under titles 2.4 and 2.5 of this Privacy Statement (purpose 2 above);

In pursuit of these purposes, we may disclose your personal data to:

  • subcontractors processing personal data on our behalf (processors).

4. Changes to this privacy statement

We may update this Privacy Statement from time to time. Therefore, we encourage you to consult it regularly so that you are aware of any changes.

Last updated at 04/05/2025